Lerustic Boutique wanted a strong social media presence to show off their special services: interior design, soft furnishings, accessories, and travel-inspired decor that mix leather and African prints. They needed to reach customers who love unique, stylish designs and share Kenya’s culture with the world. The Critz Group was hired to build a social media plan to make their brand shine and connect with people.
About Lerustic Boutique
Lerustic Boutique is a Kenyan company based in Nairobi that creates beautiful, custom designs for homes and small hotels. They combine smooth leather with colorful African prints, like Ankara and Kitenge, to make spaces feel warm, stylish, and full of Kenyan culture. Their services include:
- Interior Design: Custom designs for homes or boutique hotels, like cozy living rooms or elegant lobbies.
- Soft Furnishings: Handmade cushions, throws, and curtains with vibrant patterns.
- Accessories: Unique items like leather journals, beaded wall art, or bags.
- Travel-Inspired Decor: Products inspired by Kenya’s safari and nomadic culture, like leather chairs or travel-themed wall pieces. They use eco-friendly materials and work with local artisans to support Kenyan communities. You can reach them at +254 706814659. Lerustic’s designs tell stories of Africa’s beauty and creativity, making them a top choice for anyone who wants a stylish, meaningful space.
Solution
The Critz Group created a social media plan to show off Lerustic Boutique’s unique style. We made eye-catching flyers and posts for Instagram, Pinterest, Twitter, and LinkedIn to highlight their work. For example, we designed flyers showing a Nairobi apartment with leather sofas and colorful Kitenge cushions, making it easy for customers to see Lerustic’s talent. On Instagram, we posted photos of their handmade throws and Stories of artisans crafting accessories. Twitter posts used hashtags like #AfroChic, #LerusticDesign, and #KenyanStyle to get people talking, especially during events like their 2025 Safari Decor Collection launch. On Pinterest, we created boards with travel-inspired ideas, like mixing leather ottomans with African prints. LinkedIn posts showed off Lerustic’s hotel projects to attract business owners. We planned posts around key moments, like Kenya’s Mashujaa Day 2024, to share Lerustic’s cultural pride. Using analytics, we made sure posts reached the right people, and our flyers were shared on WhatsApp to connect with local customers. This strategy helped Lerustic share their story and grow their brand.
Results
Our social media work boosted Lerustic Boutique’s visibility. Engagement grew by 350%, with more likes, shares, and comments on their posts. Their audience increased by 200%, reaching design lovers in Kenya and beyond. Flyer campaigns on WhatsApp and Instagram led to a 30% jump in inquiries for interior design and furnishings. Lerustic’s brand became known as a leader in Afro-chic design, inspiring customers to create beautiful, cultural spaces.
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Client: Lerustic Boutique
Site: www.lerusticboutique.com
Services:
Social Media Marketing and Management, Flyer and Post Creation, Campaign Planning, Hashtag Strategy, Audience Engagement, and Afro-Chic Brand Promotion.
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